Awesome Future
We are instigators of innovation and culture.
We are sick and tired of broken models for innovation that waste time, money, and expertise. We are proud advocates for customer-centered, ethical innovation
We promote healthy, successful businesses - by helping you mindfully grow your product with your customers - allowing you to ‘stay on the playing field’ long enough to build robust products, not flash in the pan tech-driven ideas
Our Values
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Recent Episodes
Featured award-winning podcasts
40 EV’s On A Cross Country Test Show How Real-World Research Beats The Lab Every Time - Katie Tucker
Most vehicle research happens in ideal conditions — short commutes, familiar routes, full battery. Katie Tucker wanted to know what happens when the conditions aren't ideal. As Global Customer Research and CX Insights Manager at General Motors, she led a study that ...
Just-In-Time Learning Means Doctor & Nurses Have Answers When It Matters Most - Dr. Stephanie Lahr
Most technology implementations in healthcare fail in the same place: the moment after go-live, when clinicians are supposed to just know how to use the system. Dr. Stephanie Lahr, Chief Medical Officer at uPerform, spent years watching that happen from the inside —...
Invest In Communities Instead Of Arguing; Value-Based Care Needs a Source of Truth – Rachael Jones
Value-based care has a transparency problem. Payers have their number. Providers have their number. Nobody can agree on what truth is — and that disagreement is quietly costing providers money they should be reinvesting in their communities, their staff, and their p...