Awesome Future
We are instigators of innovation and culture.
We are sick and tired of broken models for innovation that waste time, money, and expertise. We are proud advocates for customer-centered, ethical innovation
We promote healthy, successful businesses - by helping you mindfully grow your product with your customers - allowing you to ‘stay on the playing field’ long enough to build robust products, not flash in the pan tech-driven ideas

Our Values
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Recent Episodes
Featured award-winning podcasts
Meet The HealthTech Impact Award Winners & The Personal Stories That Sparked Their Innovations.
Meet the HealthTech Impact Award Winners. Five innovators with five real, personal inspirations that keep them focussed and building. Ellyn Ito co-founded InnerStill after her 15-year-old son became suicidal during the pandemic. Every avenue they tried fell short. T...
40 EV’s On A Cross Country Test Show How Real-World Research Beats The Lab Every Time - Katie Tucker
Most vehicle research happens in ideal conditions — short commutes, familiar routes, full battery. Katie Tucker wanted to know what happens when the conditions aren't ideal. As Global Customer Research and CX Insights Manager at General Motors, she led a study that ...
Just-In-Time Learning Means Doctor & Nurses Have Answers When It Matters Most - Dr. Stephanie Lahr
Most technology implementations in healthcare fail in the same place: the moment after go-live, when clinicians are supposed to just know how to use the system. Dr. Stephanie Lahr, Chief Medical Officer at uPerform, spent years watching that happen from the inside —...



