The Wonderland Engine, Hale shares, gives XR developers all the tools and services needed to build expansive Web XR apps and experiences and share them with the world quickly and seamlessly. Noting that many robust business apps, from the Office Suite to Figma’s design collaboration platform, are moving to web-first implementations, Hale seems to see web as both the “Alpha and Omega” of distributed digital content.
“The web is a great equalizer.” And if we’re going to be living in a world where work happens in VR and our smartphones are replaced by AR glasses (or projectors), developers are going to need a way to make, ship and share their apps and ideas to whichever devices consumers are using.
Where most new tech innovations are often bundled with the newest, high-end devices Jonathan and team are flipping the script and working from the foundation up. By making web their baseline the Wonderland team is building from a more inclusive, more accessible standard with an eye at democratizing the exciting features and opportunities of AR and VR.
Especially with brand concerns over maintaining ownership of IP, managing distribution to reach the largest audiences, staying at the forefront of buzzworthy experiences, a web based platform like Wonderland gives marketers and creatives the reliability and control they expect.
Now more than ever, when accessibility and interoperability are top of mind for digital creators it's easy to believe Jonathan when he posits that “the future is web.”