For this #BossWomanOfTheMetaverse AR marketing aligns perfectly with Gen Z’s and Alpha’s digital curiosity and desire for connection while simultaneously empowering marketers with a whole new world of creative tools and tactics on their way to working in the #metaverse
While the marketing case studies are piling up and the engagement and purchase statistics are through the roof for many AR campaigns, the spatial computing industry still has a lot of inspiring and educating to do, Ani tells Nathan C.
While billions of people use mobile phones everyday, many of the people using AR tools, filters, and games may not actually know that the technology they enjoy is called AR.
Careful, now. This isn’t meant to spark another terms debate, but rather it’s a realistic assessment of how much awareness and education is needed for a new computing paradigm to take root globally.
Digital communicators and storytellers are in prime position to take advantage of this powerful new bridge medium, while inspiring consumers with a new era of personalized content, viral user generated content #UGC (What are your filter red flags?), and interactive shopping experiences.
This is why Crosscreators and their marketplace of AR creators (crosscreators.com) are ready to help global marketers fulfill their next level campaigns no matter their familiarity with the tech.
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