Making sure people can embody the diversity of our world in the metaverse isn’t just good for inclusion, it’s good for business. For Ristband CEO and Co-founder, Anne McKinnon, building a robust, thriving metaverse first means learning from and empowering XR creators to be and express themselves in new virtual spaces—not just throwing technology at consumers and expecting them to come along.
Ristband’s experience platform is an open-world akin to “Grand Theft Auto series of games without the violence and nasty stuff,” allowing fan communities to gather together, play minigames and activities, and experience immersive content like concerts and more.
“Ristband is a vibrant world where creators can monetize their work, build their audience, and be a part of the ownership economy. Get the tools and insights you need to launch campaigns, monitor results, discover new talent and apply your skills to defining the next era of interactive entertainment. “
Anne’s commitment to creators and communities shines bright in this episode. First it’s the commitment to helping creators get paid for their work in the metaverse.
Then she reminds us that when “we are building platforms for the future of expression, we have to consider our world, which is a very diverse place—with so many different people, communities, values, beliefs, bodies, and abilities.”
In order to build this mindfully inclusive metaverse, we have to work with and learn from the users—this work never stops.
Resources and links mentioned in this episode:
Ristband Diversity in the Metaverse Report: https://www.ristband.co/blog/diversity-in-the-metaverse-ristband-report
Ristband community discord - https://discord.com/invite/ce7jDJM9uA
@ristbandinc on social media
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The AR Minute with Nathan C is back for season 2 of no-fluff, no-jargon interviews that demystify the worlds of AR, VR, XR and whatever else we’re calling metaverse technology these days.
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The AR Minute brings you into the conversation with the people building the metaverse—discussing the real work and challenges of innovative technologies, rather than focusing on the technical specs and future hype.
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Special thanks to our Season Two series sponsor, Augmented World Expo (AWE), for creating an environment where “XR business thrives,” ideas flow freely, and the global community comes together to push this industry forward.
Since 2010, over 5,000 XR companies and 60,000 professionals have come together at AWE events to learn from the brightest industry minds, to experience cutting-edge technologies first-hand, to challenge each other with crucial conversations, and to build the connections that drive a diverse and vibrant community and ecosystem.
Learn more at: awexr.com