Breaking down the metaverse business case into customer value. | Bodine Beentjes on The AR Minute

Breaking down the metaverse business case into customer value. | Bodine Beentjes on The AR Minute

Season 2 | Part 2. Episode 17 - As a Solution Engineer for one of the largest business services providers, Salesforce, Bodine Beentjes is accustomed to breaking large problems down into business goals and actionable steps. Coupled with her extensive work building XR community as a Chapter President of the VRAR Association (VRARA) Netherlands, she’s got a unique perspective on how the worlds of immersive technology and business connect.

Noting how innovation projects can sometimes get siloed in arcane corners of the business Bodine flexed those community organizer muscles to help bring together the Immersive Lab, an internal brain trust where experts across Salesforce can collaborate to support their client base and help guide their first steps into the metaverse.

Bodine tells Nathan C, that businesses large and small are interested in and exploring augmented reality (AR) and virtual reality (VR) tools—but they don’t always know how to apply the available technologies to their actual business needs. This is where solutions experts like Bodine can be so impactful, helping teams understand what XR tech can do today and then mapping these capabilities back to business and brand goals.

The future is now, ā€œWe’re at the beginning of some huge and impactful,ā€ Bodine encourages. It’s time for brands big and small to start flexing their spatial and immersive muscles by starting building for the next era of computing. You know at The AR Minute this is a position we’re glad to support and promote.
AR, XR, VR, metaverse, augmented reality, virtual reality, The AR Minute, AWE, extended reality, Strategy, innovation, MR, Gallium Nitride, Optics, AR Glasses, HMD, HUD,