“The dream remains, which is—how can we turn augmented reality into a tool,
a utility that genuinely benefits and augments our lives in a positive way?” Zappar CEO, Caspar Thykier always shows up to The AR Minute With Nathan C ready to push our boundaries with a grand vision for XR.
While it’s refreshing to hear tech CEOs, like Caspar, focused on the societal impacts of AR and VR, this optimistic perspective and willingness to attack the hardest question about the metaverse is actually quite common at AWE events.
The Zappar team brought two major announcements to share with the AWE 2022 audience: their data-enhanced QR code solution Zapvision, and the first production model of their crowdfunded Zapbox — an ultra low-cost mixed reality (MR) headset. We’ll take a look at both of these innovations in this episode.
XR professionals relish the opportunity to connect with their peers in such an open and welcoming forum and don’t hold back when it comes to the industry’s pressing issues. Caspar shines here—insisting that AR shouldn’t be an idea we dream about in the future, rather it should help us enjoy and be more present with the current moment.
Can you spot the Alan Smithson, MetaVRse, cameo?
Resources and links mentioned in this episode:
Zapbox MR Headset - https://www.zappar.com/zapbox/
Zapvision Accessible QR Codes- https://www.zappar.com/blog/introducing-zapvision-making-product-packaging-accessible-to-everyone
_____
Special thanks to our Season Two series sponsor, Augmented World Expo (AWE), for creating an environment where “XR business thrives,” ideas flow freely, and the global community comes together to push this industry forward.
Since 2010, over 5,000 XR companies and 60,000 professionals have come together at AWE events to learn from the brightest industry minds, to experience cutting-edge technologies first-hand, to challenge each other with crucial conversations, and to build the connections that drive a diverse and vibrant community and ecosystem.
Learn more at awexr.com
_____
,
The AR Minute brings you into the conversation with the people building the metaverse—discussing the real work and challenges of innovative technologies, rather than focusing on the technical specs and future hype.
Subscribe to the Awesome Future channel to find more great content and get alerts when new episodes drop.
www.awesomefuture.studio