The idea of “wellness through play” pervades every aspect of 302 interactive CEO, Kyle Morrand’s work, leadership style, and his vision for the metaverse. Heavily influenced by the work of Dr. Stuart Brown and the hypothesis that “the opposite of depression is play,” Kyle see’s that his role as an XR strategist and developer is to make more room for play in everyday activities, experiences.
Despite the levity attached to the word “play”, this playful XR-enhanced approach has enabled Morrand to positively impact clinical outcomes in difficult situations — like convincing young patients to keep up with their daily physical therapy practice.
It’s up to strategists and developers to help consumers get accustomed to new metaverse technologies, while improving their days with AR & VR—one of the best ways to get there is by creating opportunities for users to tap into the power of play.
We left this interview inspired, optimistic, and a little more playful — we hope you do, too.
Links mentioned this episode:
https://www.302interactive.com/
Dr. Stuart Brown’s National Institute for Play - https://www.nifplay.org/
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Special thanks to our Season Two series sponsor, Augmented World Expo (AWE), for creating an environment where “XR business thrives,” ideas flow freely, and the global community comes together to push this industry forward.
Since 2010, over 5,000 XR companies and 60,000 professionals have come together at AWE events to learn from the brightest industry minds, to experience cutting-edge technologies first-hand, to challenge each other with crucial conversations, and to build the connections that drive a diverse and vibrant community and ecosystem.
Learn more at awexr.com
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The AR Minute with Nathan C is back for season 2 of no-fluff, no-jargon interviews that demystify the worlds of AR, VR, XR and whatever else we’re calling metaverse technology these days.
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The AR Minute brings you into the conversation with the people building the metaverse—discussing the real work and challenges of innovative technologies, rather than focusing on the technical specs and future hype.
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