Laura Gouillon's TikTok filters get thousands of daily interactions (often, oddly specific requests) proving the brand value of interactive AR content. But there's a lot more to her playful, sarcastic approach to social media "randomizers" and effectsâ she's teaching a generation of followers that augmented reality is a robust, accessible storytelling medium.
The AR Minute is brought to you by AWE â awexr.com
Learn how âaesthetic sarcasmâ drives this Filter Queenâs creative process and hear how a two week test project handed Laura nearly 600k followers and a whole new direction as viral XR content creator, director, and developer.
Laura has collaborated with brands such as Coach, Prime Video, WEBTOON, Adobe, and is looking forward to collaborating with more on future social AR marketing campaigns. Reach out to her at lauragouillon.mgmt@gmail.com
www.lauragouillon.com
TikTok (575k+) www.tiktok.com/@lauragouillon
Instagram www.instagram.com/lauragouillon/
Linkedin www.linkedin.com/in/lauragouillon/
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The AR Minute with Nathan C is back for season 2 of no-fluff, no-jargon interviews that demystify the worlds of AR, VR, XR and whatever else weâre calling metaverse technology these days.
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The AR Minute brings you into the conversation with the people building the metaverseâdiscussing the real work and challenges of innovative technologies, rather than focusing on the technical specs and future hype.
The AR Minute is an Awesome Future production. Subscribe to the Awesome Future channel to find more great content and get alerts when new episodes drop.
www.awesomefuture.studio
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Special thanks to our Season Two series sponsor, Augmented World Expo (AWE), for creating an environment where âXR business thrives,â ideas flow freely, and the global community comes together to push this industry forward.
Since 2010, over 5,000 XR companies and 60,000 professionals have come together at AWE events to learn from the brightest industry minds, to experience cutting-edge technologies first-hand, to challenge each other with crucial conversations, and to build the connections that drive a diverse and vibrant community and ecosystem.
Learn more at: awexr.com