What happens when you ask renowned XR creative directors and storytellers to think critically about their work and medium? You get a lot of thoughtful questions in return and will likely hear a few new perspectives youāve never considered. At least thatās what Nathan C encountered when they sat down with Jane Gauntlett (janegauntlett.com) & Andrew Somerville (www.andrewsomerville.com).
XR creatives play two crucial roles in the development of a robust metaverse. As early adopters of spatial computing tools, their artistic expressions help define what is possibleātesting the limits of AR & VR to tell stories and bend reality.
They also ensure that crucial questions (about experience, access, equality, and diversity, and so much more) are asked as part of XR creation. āWhat does the technology add that isnāt already there for us?ā Andrew Somerville challenges when Nathan C asks about dreams for a future metaverse
Since their work begins in creative values and a careful exploration of the human experience, XR creatives help to counterbalance tech-first exuberance with careful reflections about the true reach and impact their works may have.
āI like the idea that we have a future of human rights, access, and diversity ā and I think manners is a good starting point,ā Jane Guantlett notes, highlighting how our social standards for interaction carry-over to how we engage with technology. Later she insists that our standards for interacting with the world around us, needs to be ābaked inā to the technology and experiences that weāre building.
We hope you enjoy this tiny snippet from our lengthy and inspired conversation with these curious explorers and tellers of immersive interactive stories.
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Special thanks to our Season Two series sponsor, Augmented World Expo (AWE), for creating an environment where āXR business thrives,ā ideas flow freely, and the global community comes together to push this industry forward.
Since 2010, over 5,000 XR companies and 60,000 professionals have come together at AWE events to learn from the brightest industry minds, to experience cutting-edge technologies first-hand, to challenge each other with crucial conversations, and to build the connections that drive a diverse and vibrant community and ecosystem.
Learn more at awexr.com
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The AR Minute with Nathan C is back for season 2 of no-fluff, no-jargon interviews that demystify the worlds of AR, VR, XR and whatever else weāre calling metaverse technology these days.
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The AR Minute brings you into the conversation with the people building the metaverseādiscussing the real work and challenges of innovative technologies, rather than focusing on the technical specs and future hype.
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